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The Big Picture
vision
Optimizing human potential by design
mission
Unite and inspire the brightest minds of the global design community
Proposition
A progressive education movement for the advancement of preeminent design knowledge for the 21st century
GOALS​
Bridge academy and practice
Cross-pollinate specialist thinking
Connect across generations (analog experience and digital capabilities)
Deliver career-long learning
Inspire new solutions
Explore new digital frontiers (including the metaverse)
Core Values
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Design can revolutionize the world.
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Globally We Design
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